As China cracks down on idols, brands seek virtual alternates

Posted on October 14, 2022

Backlink: THE BL

There are high hopes for the emerging sector. As the Times cited from Guangzhou-based iiMedia Research, the Chinese digital idol market is expected to grow sevenfold, from $870 million (6.2 billion yuan) in 2021 to $6.7 billion in 2025.