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Since the Chinese regime came to power, it has used all measures to implement its policies, and propaganda and disinformation have been great tools. Although in the economic field, the Chinese Communist Party (CCP) has allowed foreign brands to enter the Chinese market, recently, the famous brands Adidas and Nike suffered a significant drop in their revenues while domestic rival companies prospered.

For example, the Chinese sports brand Anta revealed in its half-yearly report that its revenues reached $3,721 million.