Backlink: VISIONTIMES

Author Ashley Carman summarized the scheme in a Sept. 26 Bloomberg article, “Each time a player taps on one of these fleeting in-game ads—and wins some virtual loot for doing so—a podcast episode begins downloading on their device.”

“The podcast company, in turn, can claim the gamer as a new listener to its program and add another coveted download to its overall tally,” she continued.