Podcaster Metrics Are Being Inflated Through Junk Online Games

 

Backlink: VISIONTIMES

Author Ashley Carman summarized the scheme in a Sept. 26 Bloomberg article, “Each time a player taps on one of these fleeting in-game ads—and wins some virtual loot for doing so—a podcast episode begins downloading on their device.”

“The podcast company, in turn, can claim the gamer as a new listener to its program and add another coveted download to its overall tally,” she continued.

 

 

 

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