Podcaster Metrics Are Being Inflated Through Junk Online Games
Backlink: VISIONTIMES Author Ashley Carman summarized the scheme in a Sept. 26 Bloomberg article, “Each time a player taps on one of these fleeting in-game ads—and wins some virtual loot for doing so—a podcast episode begins downloading on their device.” “The podcast company, in turn, can claim the gamer as a new listener to its program […]
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